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You have to hand it to the people at Lynx, they know their audience.  As do we.

Oooh, she's all wet

They’ve signed up Jessica Jane Clement as the latest Lynx Minx to promote their new line, Lynx Rise.  Why have they chosen Jessica?  Well aside from the fact that she’s the main reason we watch BBC’s The Real Hustle, she’s only a bloody Playboy Model too!

Playboy model Jessica Jane Clement is foaming up the men of Ireland this summer with the new Lynx Rise Shower Gel, encouraging them to wake up and stay alert.

Irish Lynx Minxes Georgia Salpa and Louise Kavanagh jetted off to a secret location to join the Playboy stunner and star of BBC’s ‘The Real Hustle’ to film a series of scorching hot short films to show men the advantages of being alert in the morning through the use of the new fragrant shower gel.  The short films, as well as behind the scenes footage and pics, guaranteed to steam up any shower, will be available exclusively on the Lynx Ireland Facebook page (www.facebook.com/lynxeffectireland).

The new Lynx Rise shower gel is a mix of Himalayan minerals and lime extracts and will ensure that even the most sleepy head will be standing to attention for the rest of the day.  Who better than Playboy model Jessica and Lynx Minxes Georgia and Louise to give Irish men a wake-up call and a reason to rise and stay alert in the morning.

We’re not giving anything away just yet, but stay tuned for more of Jessica right here on Boob.ie soon.

In the meantime, check out some more pictures from the Lynx shoot: