What do you think when you ask someone what they want from the bar and they reply ‘Eh…get us a pint of Smithwicks’?
If you’re under 25 you probably think they’re a wierdo because ‘it looks horrible’.
If you’re over 25 you probably think they’re a wierdo because ‘it’s not the fucking 70′s, man’.
If you’re a woman you probably think they’re some sort of sexual deviant. And a bit of a wierdo.
Smithwicks is a lot of things. Cool is not one of them.
Well folks, I am that wierdo. And let me tell you here and now. Wierdo’s don’t care about looking cool. And that, by the very definition of the word, is as cool as fuck.
Irish men aren’t big ale drinkers. Ales tend to be lower in alcohol, and therefore not of much interest to the average binge drinking Irish twenty-something who wants nothing more of his Friday night than a rake of cold fizzy beer, a bit of a fight, a wank off some tart outside Coppers and a curry chip on the way home.
Believe me, I once was that soldier. Throughout my teens and twenties, my binge ingredient of choice changed from cider to lager to stout to strong european pils, back to stout and eventually to where I am now. A well rounded individual with a range of corduroy blazers and a man bag and a beard who likes to drink Ale.
Lovely, lovely refreshing pints of Smithwicks Ale.
People turn their noses up when I sit down with a pint of Smithwicks.
‘Are you drinking Smithwicks?’ they ask, quickly followed by ‘Why?’
My answer to that is usually ‘Because I fucking love it’.
Smithwicks isn’t marketed like lager. You don’t see super funky roof parties full of Benneton models drinking bottles of Smithwicks and listening to up tempo jazz during ad breaks.
It doesn’t sponsor any major sporting events starring BOD and ROG and the rest of the Heino set.
Smithwicks ads don’t dazzle you with pretension like Guinness ones. There was no ‘John’s Day’ this year to celebrate their 300th anniversary.
A pint of Smithwicks is like the quiet person at the party who everyone ignores, but when you do eventually start talking to them at the end of the night, they turn out to be the greatest person you have ever met and will end up being best man at your wedding.
It’s lower in alcohol so you can drink more of it without puking your ring. It’s almost as easy to drink as water because it’s not fizzy. It’s the most refreshing thing you can drink on a sunny day. It’s delicious and malty. It’s a mans drink. You look about 23% more intelligent when you drink it because it’s the type of thing a professer would drink while reading a book. You give off an air of confidence when you order it because it’s clear that you have made a decision to drink that and nothing else.
The new glasses are ace. It’s cheap. It’s red.
It’s everything you could want in a drink.
That said though, McArdles is nicer. But you have to use those stupid little glasses to drink it and I won’t do that.
Not yet anyway. Maybe next year.
Smithwicks: available right beside the Guinness taps in every pub in Ireland.























